We understand that a brand’s image plays a pivotal role in today’s marketing strategies. It’s what sets the Brand apart from the rest. Making sure customers get the authentic product they paid for, is important to maintain the high quality perception that consumers have of the Brand.
Watermarks on banknotes build recognized trust and add an elegant security element. Mozaiq Switzerland takes this concept to the next level. Mozaiq Switzerland personalizes substrates used in packaging and documents, providing Brands with an affordable way to add watermark trust and a luxurious elegance to authenticate their products. On top of that, our security elements are connected to the digital world. Due to clever technological choices, we can create dynamic, serialized surfaces for packaging and documents. Fully traceable and non-cloneable.
The personalized substrate blends in with existing designs. Our security element is not obtrusive nor disturbing your intended visual shelf appearance whilst forming a defense barrier against illegal copies.
Authentication of our security elements is simple. We use state-of-the-art artificial intelligence algorithms to recognize the difference between original Mozaiq Switzerland elements and attempted copies. This algorithm can be embedded in e.g. a Brand loyalty app on a mobile phone for consumer involvement, or in invite-only mobile systems for trusted officers. Either way, we combine science-based security with a comfortable mobile approach, that works both offline and online, to authenticate original branded products.
As independent technology provider, we operate at an innovative edge securely connecting physical products with their digital clone. We provide (security) print houses with necessary knowledge to create immutable, unique labels or packaging. Affixed to an individual item, Mozaiq Switzerland guarantees safe access to digital information.
About Mozaiq Switzerland
The mission of Mozaiq Switzerland is to turn an ordinary substrate into a bespoke security element that prevents original branded products from being compromised.
Mozaiq Switzerland is a private-owned company active in security printing. Mozaiq Switzerland was established in 2016 dedicated to market security solutions. We are an affiliate of a global, independent and privately owned producer of industrial minerals and worldwide distributor of specialty chemicals.
Brand Protection Congress 2022
With the global outbreak of COVID-19, high demand for personal protection and hygiene products gave the opportunity to the criminals to take advantage of situation to sell fake products. So, protecting the organization’s intellectual property and consumer trust is now more important than ever. World BI is organizing a high-class Brand Protection Conferences which aims to discuss the industry challenges the brand owners are facing and their potential solutions. The topics range from the various online anti-counterfeiting tools and latest technological developments and intermediary liability through to the various methods that brands have adopted to protect their rights.
Speakers from notable companies like Organon, International Policy Executives Symposium/ SGA, Sky Italia, thyssenkrupp Intellectual Property GmbH, Interpol, Danfoss FZCO, Amazon and many more will be joining and sharing their valuable insights.